Since 2011 Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall have established themselves as one of British pop’s brightest pop acts.
Signature hits including ‘Move’, ‘Wings’ and ‘DNA’ - and the insanely effervescent comeback single ‘Black Magic’ - have helped the Number One-selling girlband score over half a billion YouTube and Vevo views worldwide, alongside massive tours of the UK, Australia, Japan and the US – where their debut album smashed a record the Spice Girls held for almost two decades.
Nothing but the best was good enough and after a gestation period of more than a year, the third Little Mix album, titled 'Get Weird', is released. As Jesy explains, “if you release an album that’s not good enough, you can never take it back. But that setback gave us extra drive. We always wanted Little Mix to do well - now we want it more than ever.”
It’s easily been worth the wait. Lead single ‘Black Magic’, a spellbinding and irresistible pop explosion with a soaring chorus and addictive call-and-response middle eight, with state-of-the-art pop production from Norwegian hotshots Electric, is a brilliant statement of intent. Make no mistake: 'Get Weird' does not mess about.
From throwback vibes to ultra-modern production it feels like these songs take in the past, the present and the future of girlband pop - often all in the same song. Vocally, they sound stronger than ever; compare this album with the band’s first, and it’s light years ahead. “We went with the flow a bit more to start with,” Perrie remembers. “But now we want to put our own spin on everything. We won’t just settle with the first idea. We want to push everything to its limits. I suppose we were quite intimidated to start with. We run the show now.”
Other key songs on the album include ‘Secret Love Song’ (Perrie says that it’s “about being with someone and you want to scream it from the rooftops but you have to hold it in - I can relate to it very, very well…”) and ‘Weird People’, which is Jesy’s personal favourite.
“Everyone in the world has a bit of weirdness in them,” she shrugs, “whether they like it or not. ‘Weird People’ is about saying who gives a fuck what people think. This is who we are, and if you don’t like it then you can sod off.”
The importance of this sentiment naturally meant there was no better title for the album than ‘Get Weird.’ The girls explain "we're all about embracing our inner weirdness, we feel like everyone should celebrate being unique and not hold back." What’s more "it's a fun colourful pop album so there are plenty of opportunities to turn it up and get weird."
Having gone the extra mile getting their album in shape, Little Mix are prepared to keep pushing forward until the world’s fallen under their spell. “It’s alright to keep striving to be better,” Perrie reasons. “You don’t get anything in life given to you on a plate, you have to work for it, and we want to work. We had a meeting with our label recently and they were like, girls, are you still hungry for this? I said, hungry? We’re bloody starving!”
Combine that hunger with one of the finest, most hit-packed British girlband albums in a decade, and you’ve got a recipe for pop perfection. “We want to go to the next level and this is going to be the year we work our arses off,” Perrie states. “We’re going to stick a rocket up Little Mix with this album. Get ready to be amazed.”